Precision of the anchor influences the amount of adjustment.

نویسندگان

  • Chris Janiszewski
  • Dan Uy
چکیده

The anchoring-and-adjustment heuristic has been used to account for a wide variety of numerical judgments. Five studies show that adjustment away from a numerical anchor is smaller if the anchor is precise than if it is rounded. Evidence suggests that precise anchors, compared with rounded anchors, are represented on a subjective scale with a finer resolution. If adjustment consists of a series of iterative mental movements along a subjective scale, then an adjustment from a precise anchor should result in a smaller overall correction than an adjustment from a rounded anchor.

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عنوان ژورنال:
  • Psychological science

دوره 19 2  شماره 

صفحات  -

تاریخ انتشار 2008